Menu & Culinary · 2 min read
The Menu Problems That Quietly Cost You Money
Why the best-selling dish is often not the profitable one, and the signs a menu is working against the kitchen.
Your best-selling dish is not always your most profitable one. On most menus a few dishes carry the business and several quietly take from it.
Signs the menu is working against you
- The dishes that sell most have the thinnest margin.
- Costings are out of date, or were never done.
- The menu has grown for years and nothing has come off it.
- Dishes that look profitable tie up the line and slow every ticket.
- Prices sit in a neat column, so guests shop down the list.
Which dishes stay, change or go depends on your sales, your costings and what the kitchen can produce at peak. That is work we do with the menu in front of us.
